Item #6453 Managerial Economics. Mark Hirschey.
Managerial Economics

Managerial Economics

Publisher: South-Western Cengage Learning, February 20, 2008.
Edition: Twelfth
Book Condition: New
Binding: Hardcover
ISBN: 9780324588866

The economic concepts presented in this edition show you how to use common sense to understand business and solve managerial problems. This innovative text helps you sharpen your economic intuition — an invaluable skill that helps you, as a future manager, decide which products to produce, which costs to consider, and which prices to charge, as well as the best hiring policy and the most effective organizational style. With its unique integrative approach, the text demonstrates that important business decisions are interdisciplinary and illustrates how different functions work together. A basic valuation model is constructed and used as the firm's underlying economic model; each topic is then related to an element of the value maximization model — a process that shows how management integrates accounting, finance, marketing, personnel, and production functions. The text also provides an intuitive guide to marginal analysis and basic economic relations.

About the Author


Mark Hirschey is the Anderson W. Chandler Professor of Business at the University of Kansas, where he teaches undergraduate and graduate courses in managerial economics and finance. He is also president of the Association of Financial Economists and a member of several professional organizations. Professor Hirschey has published articles for such leading academic journals as the AMERICAN ECONOMIC REVIEW, REVIEW OF ECONOMICS AND STATISTICS, JOURNAL OF BUSINESS, JOURNAL OF BUSINESS AND ECONOMIC STATISTICS, JOURNAL OF FINANCE, JOURNAL OF FINANCIAL ECONOMICS, and JOURNAL OF INDUSTRIAL ECONOMICS. He is also the author of FUNDAMENTALS OF MANAGERIAL ECONOMICS AND INVESTMENTS: ANALYSIS & BEHAVIOR, the editor of ADVANCES IN FINANCIAL ECONOMICS, and a past editor of MANAGERIAL AND DECISION ECONOMICS. He earned his PhD from the University of Wisconsin-Madison.

Item #6453

Price: $36.57

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